Born on the streets of Havana.
Born in the heart of Havana — curated with soul, dignity, and quiet luxury.
A story that began with genuine passion by the Malecón and the complicity of lifelong friends. Today we turn the trip to Cuba into an intimate, safe and unrepeatable experience.
THE MALECÓN AT DAWN
Where every conversation began
Yusmel "Yoyo"
Havana native • Luxembourg-based concierge
"For us, travelling is not collecting hurried postcards. It is sitting with the man who rolls tobacco in Viñales, understanding the sacred beat of the batá drum, and discovering a vibrant Havana that appears in no conventional guide."
"To travel with us is to witness our island through friendship, deep cultural roots, and effortless European precision."
The golden days of the Habanaboys
Between 2017 and 2019 we built the essence of our hospitality: a collective of childhood friends, dedicated drivers and native storytellers who opened the island’s most secret doors.
The Spark & Classic Rides
The Beginning and the Havana Classics
1950s convertibles: Open-top rides along the Malecón and past the tree-lined mansions of El Vedado.
A warm welcome: Private pick-ups at José Martí Airport with coconut water and sincere hospitality.
The Habanaboys team: Childhood friends who turned every ride into living stories and cherished memories.
Deep Cuba Excursions
From the Land to the Son: Viñales, Trinidad and Rhythm
Viñales Valley: Horseback rides among karst mogotes, organic tobacco farms and talks with traditional vegueros.
Trinidad Colonial: Cobblestone streets, the haciendas of the Valle de los Ingenios and living legends.
Salsa & Son: Private classes on colonial rooftops with professional Cuban dancers.
Raw & Authentic Soul
Local Markets and Afro-Cuban Tradition
Mercado La Cuevita: Routes through authentic markets off the usual tourist radar, with cultural respect.
Herencia Yoruba: A respectful understanding of Afro-Cuban religion, batá drumming and orishas.
Paladares Secretos: Exclusive signature criolla dinners prepared by local families.
FROM OUR ARCHIVE • FEBRUARY 2019
Yoyo at the CUBA letters
CUBA DESDE DENTRO • CUBA FROM THE INSIDE
The market: everyday Cuba
From the family album
No stock and no staging: these are Yoyo’s own photographs from the road in 2019, criss-crossing the island with the Habanaboys and their guests.
HAVANA WALLS
‘Vive en el pueblo’ — Camilo’s mural
HAVANA WALLS
‘Todo por Cuba’ — the Che mural
ON THE ROAD
Sunset from the pier
ON THE ROAD
A quiet bay, boats at rest
From Havana’s streets to the heart of Europe.
When life led Yoyo to settle in Luxembourg, our brand’s purpose evolved towards a new standard: joining the precision of a European concierge service con el the indestructible heart of our roots in Cuba.
Today we manage smooth bookings, transparent international payments and 24-hour assistance in several languages, while on the island our trusted circle on the ground makes sure every guest is received like family.
Curation with Soul
Zero generic itineraries. Every day is designed at your pace.
Respaldo Local 100%
Direct economic impact for Cuban families and hosts.
European Standard
Ongoing support, trust and complete peace of mind.
"The secret is never losing eye contact with our people, nor empathy with the traveller."
Ready to discover the real Cuba?
From historic Havana to the trails of Viñales and the rhythms of Trinidad, we create your exclusive itinerary, tailored to your wishes.